Market Strategies, Inc.- Financial Services Research Director
Created and implemented marketing strategies for the Financial Services group – all marketing materials, sales toolbox, website, conference speeches, and whitepapers.
Developed new syndicated research study for the firm.
Manage the design and analytics of all projects for new clients
Studies developed include segmentation (B2B & B2C), customer satisfaction tracking, product and advertising concept testing, global marketing effectiveness tracking, loyalty/retention and executive interviewing.
 
VF Corporation - Market Research Manager & Global Marketing Brand Manager
Create, implement and execute advertising and marketing plans for new product line - assumed all marketing responsibilities for product launch.
Charged with creating, managing and directing entire Market Research function for VFC Imagewear brands, including all primary and secondary research efforts (both quantitative and qualitative).
Organize, attend and promote VF at marketing/promotional events and tradeshows globally.
Create, measure and track results related to marketing campaigns and promotional events based on completed research and analysis for VF products including uniforms, sportswear, corporate clothing, service-industry wearables and government clothing.
Direct team that qualifies sales leads.
 
Michelin North America - Global Market Research Manager  
Lead North America’s primary research efforts in terms of design, development, and implementation - both quantitative and qualitative in nature.
Facilitate, analyze and provide reporting on focus groups (learnings and recommendations) – online, in-person, mall intercept.
Research includes B2B, consumer research and product feasibility testing utilizing any and all appropriate methodologies.
Manage evaluation of and input into syndicated and secondary research studies.
 
General Motors - Strategic Research Marketing Manager
Responsible for research and market analysis of U.S. buying trends and consumer behavior – specifically US youth, African-American and Hispanic market segments
Managed multiple consumer based market research initiatives from the qualitative side – identifying the problem, developing a hypothesis, organizing and directing focus groups, inputting learned data into quantitative research studies
Account Management support for Product Planning and Sales/Incentive, and Advertising groups
Strategically analyzed and recommended placement of future concept vehicles into the appropriate Marketing Divisions/Brands
 
2000-2002  University of Detroit-Mercy, M.B.A
1993-1996  Michigan State University, Economics

Automobiles, Consumer Goods, Consumer Services, Financial Services, Banks, Credit Unions, Non-profit, Social Sector, Media, Advertising, Publishing, Entertainment