Designing a graphic identity for a firm is part of a general strategic process called “branding.” Its objective is to thoroughly examine and understand the firm’s goals, competitors, and the character of its products; focus, sharpen, and turn them into values and conceptual messages; and turn these values and conceptual messages into consistent graphic/marketing tools.

In the branding process we search for strong, distinct, credible, and original points, which form the basis for an appropriate conceptual-graphic idea that would give the firm/product being branded an added, effective value.

An accurate graphic concept of the firm is a powerful and effective marketing tool. It strengthens the firm’s credibility and creates a reliable basis for the firm’s relations with its customers.

A logo is a graphic summary of a firm’s message or product in an eye-catching,
easily understood, and easily-remembered form. Summarizing conceptual
messages in a graphic form in a sophisticated, modern and easy to understand
way is a complex creative mission. In addition to a thorough analysis of the
firm, its products, and its prospective consumers, the creative process involves
many other aspects, such as current competitors, the firm’s business environment,
social and cultural codes, analysis of basic forms, colors, and specific graphic
considerations related to the firm’s messages and products.

Studio Identity specializes in designing firms’ graphic identity using a wide variety of marketing tools, such as firm profile, elegant folders used for carrying printed presentations or various inserts, brochures, catalogues, and product/marketing leafs.

Our extensive experience in producing these products, and long-time business relations and acquaintance with leading printing firms in Israel, enables us to provide products of higher quality and more attractive prices than those produced in other countries.

Financial Services, Banks, Credit Unions, Information Technology, Software, Hardware, Electronics, Consulting, Legal, Engineering, Accounting, Other, Healthcare, Pharmaceuticals, Life Sciences, Biotechnology, Media, Advertising, Publishing, Entertainment