What you can expect from us:

Graphic Design is a complex profession that requires intelligence, knowledge, talent and skill in a wide range of work domains. We are, first of all, designers who work with images, words and media.

1. We utilize advanced technology to create visual and multimedia presentations. We market and sell products, including our own talent. We offer skills in cognition, technology, art, business and interpersonal relations in order to succeed.

2. Graphic designers have creative, yet well-organized minds.  We are artistic and logical.  We utilize both the left (logical, organized, linear) side and the right (creative, global, intuitive) side of the brain.

3. As artists, graphic designers are highly creative, original, intuitive and perceptive. We are able to think visually; to envision a project from beginning to end.  At the same time, we solve complex problems, make judgments and decisions, and think logically and critically.

4. Time management and organizational skills are also important, we have strict deadlines to meet and must work within our client's budgetary constraints.

5. In the past couple of decades, graphic design has become a highly technical profession. Layouts that were sketched out in the past are now designed on a computer. In today’s world, it is impossible to compete as a graphic designer without expertise in state-of-the-art computerized graphic design software—and the ability to learn quickly and adapt as the technology becomes more sophisticated.

6. Graphic designers are artists. We have a solid understanding of color, line, composition and design.  We create graphs, charts, images and symbols and use them, along with other audiovisual components, to create a coherent message.  We take an idea—a concept—and communicate that idea in a way that informs and/or entertains visually. In order to do this, graphic designers create art...The particular project may be a brochure, an ad or a presentation, but the project will be a work of art.

7. Graphic designers need a foundational understanding of business practices.  
Much of our work is done to help businesses improve their profit margins. We understand budgets and profit-loss concepts.

8. Graphic designers must have excellent customer relations’ skills. We work extensively with our clients, listening carefully to a client’s needs and interpreting those needs into a design project. Occasionally we present ideas and discover that the client had something else in mind, so we redesign until the customer is satisfied. You will never find us so in love with our design that we fail to meet the customer’s needs and expectations.

9. Lastly, graphic designers must have outstanding communications skills.  
We communicate visually, verbally and in writing.  The mechanics of oral and written communication—grammar, punctuation and spelling—are as important as color, line and composition.

Media, Advertising, Publishing, Entertainment