Project:  Marketing (Kotler) programmes /modules – B2B and B2C Markets
 (Brand Management is also considered)

Objective: To understand Marketing concepts and be able to develop / run programmes from basics of marketing, product marketing management to solution management (based on Kotler approach).

Business background
Has business experience as Communication manager working in marketing department with at least 10 years experience.
The candidate should have good knowledge and/or experience preferably in Telecom and/or New Technology and/or Digital industry. Other industry knowledge will be considered.

Competences
The candidate should have excellent training skills as well as interactive style, he should be able to discuss the project with our client and adapt the content to the need of the client. Excellent presentation skills, ability to use PowerPoint slides in an interactive approach, willingness to transfer his/her knowledge to others will ensure the success of this project.

Training delivery style & pedagogical capabilities: style of delivery should be interactive, using all means to capture attention of participants (flipcharts, video, exercises, simulations sub-group activities etc…)
The trainer should have listening skills and be available to the group as well as respond to individual needs.
Facilitation mode is often requested to create a highly participative programme.

Language skills:  Bi-lingual English and French
 Should be capable to deliver a training programme in both languages

Location:  Europe based