I need an article written for press release that outlines the challenges that businesses like mine are facing with the new realities of big retailers such as Target, Home Depot, etc starting to compete with our specialty products.

It needs to be compelling and written in a form so that it would be likely be picked up on the wire.

I would give specific resources and guidance for the article, but need someone to take the time to make it a shiny and compelling piece.  Does not have to be a long piece, just a short article to outline the issue and be compelling.

facts and notes of interest:
My website is http://www.rainchainsdirect.com  and we sell a specialty product called a "rain chain".  In the last year or two, we have seen more and more competition from large retailers selling this niche product online.  Competition has grown fierce but we have maintained our niche by providing a superior product with better and more personalized service...