When an ad is well worded, you remember it. It triggers the name of your company when it comes time for a potential customer to need it. And when you come across a copywriter who loves to write, the effectiveness is enhanced.

I am just that copywriter. I write because I love to. While I have just started up my own business, Kim Writes It Right, I have been writing for years, contributing articles to my local club for their newsletter and doing flyers for those in need. I also blog on MySpace, and write articles for a website I frequent.

My focus is writing radio ads. Studies have shown that radio ads outperform newspaper ads 14 to 1, which is why I write as if you are hearing from the person standing next to you. I try to write with less adverbs, but a more brilliant description than most through verbs and nouns. Make it short, to the point, and don't lose your reader's interest. This can be complicated if you want a 30 second ad, but in reality you can say much in this period of time. Brand yourself well, and the world beats a path to your door.

Financial Services, Banks, Credit Unions, Information Technology, Software, Hardware, Electronics, Non-profit, Social Sector, Consulting, Legal, Engineering, Accounting, Other, Media, Advertising, Publishing, Entertainment