Service Description:
FREELANCE
My primary areas of expertise are business, finance and real estate. I have handled viral marketing, social networking, and marketing copywriting duties for RiseSmart.com, a $100k+ job placement site. I have written SEO web content and blogs for Banks.com, Move.com, and Nielsen Business Media's MediaJobMarket.com. I have written press releases for Terminix, Merry Maids, and CondeNastStore.com. Several national trade magazines have featured my articles, and I have edited copy for magazines and book authors. I can also ghostwrite or write media kits, business documents, and sales copy, and am skilled with Adobe InDesign, Quark Xpress, MS Office, and Photoshop. Client reviews are available on this site, and references are available upon request.
ADVERTISING
A year-long stint in direct advertising sales increased familiarity with the psychology of the sale, ROI, the WIIFM factor, etc. Ongoing training courses throughout that year covered the principles of writing effective advertising copy and strong ad design.
NEWSPAPERS
I am a former newspaper reporter of five years who focused primarily on daily crime and courts coverage. I covered everything from President Bush to Barnum and Bailey's while working in newspapers, and some clips are viewable on this site. I worked two years as managing editor of my college newspaper, overseeing a staff of about 20 writers and editors and guiding the newspaper to win several awards for design and content. I simultaneously worked for a community weekly, where I handled prep sports, news, photography and copy editing. At the Bowling Green Daily News, I earned a Kentucky Press Association award for extensive reporting on a capital murder trial. In Bowling Green, I covered federal- and state-level trials, interviewed a wide range of sources, and also handled a few investigative pieces. The newspaper helped hone research, fact-checking, interviewing and deadline skills.
SUMMARY
Altogether, I have eight years of experience writing for a living, whether in newspapers, freelance, or both simultaneously. I have a firm understanding of objective and persuasive writing, copy editing, proofreading, interviewing, researching, and fact-checking. I am a very diverse freelancer who enjoys a challenge and would love to help you with your next project.
Industry Experience:
Construction, Building, Financial Services, Banks, Credit Unions, Healthcare, Pharmaceuticals, Life Sciences, Biotechnology, Media, Advertising, Publishing, Entertainment, Real Estate, Insurance